Donor: SUNGI Development Foundation & Oxfam Novib
Tabeer Hum is a nationwide campaign led by Oxfam Novib to promote gender empowerment and highlight achievements and success of women across Pakistan. Campaign has been designed to promote women rights, give women a voice and empower them to have the right to education, the right to vote and govern, and the right to their overall well being.
Calyx was engaged to broadcast national television campaign on leading TV channels through Oxfam’s partner SUNGI Development Foundation.
These messages focused on promoting child rights to education, career and their overall wellbeing. Public service messages also focused on raising awareness on harms of child marriages.