CLOSING CEREMONY OF ILOWA PROJECT

Calyx in collaboration with Haripur Chamber of Commerce and Industry and USAID-SGAFP organized closing ceremony of Improving Livelihood Opportunities for Women Artisans (ILOWA) at TMA Hall in district Haripur, Khyberpakhtunkhwa.

Concluding event was organized to highlight project achievements and acknowledge women artisans associated with Phulkari art. Representatives of district government, HCCI, SMEDA, TDAP and civil society attended the event.
Pilot phase of ILOWA project was successfully completed in district Haripur in collaboration with Haripur Chamber of Commerce and Industry and district government haripur with support of USAID-SGAFP. The project was aimed to work for the revival and promotion of traditional Phulkari art to get benefits threefold; to improve economic condition of the communities; to empower local women by making them an earning hand while remaining in the comfort of their homes; to keep a rich and beautiful tradition alive preserving its cultural value.
The intervention has a huge potential social return. The craft sector represents an opportunity for thousands to earn a living and own their own business. Crafts are often made by women, who remain among the most vulnerable in these societies. If women are able to earn a decent living, there is a proven trickle-down effect. Their work usually does not require literacy, but rather concrete skills that are passed on, creating an important legacy for generations to come. In even most deeply conservative countries, craft production allows women to empower themselves and lift their families out of poverty.

Through ILOWA 150 women artisans from 5 UCs of district Haripur were trained on design improvements, product presentations and profiling, basic business management skills (Khatadari), linking them to urban and international markets through product exhibitions, using digital media and managing e-Stores.