Pakistan Art & Craft Exhibition and Fashion Show

In an attempt to revive dying crafts of Pakistan and to avoid the resulting lack of opportunities for the local artisans and craft makers an art & craft exhibition was organized at Lok Virsa Islamabad.

Exhibition was arranged to create linkages among local artisans and the international buyers for the promotion of local arts and crafts and achieving sustainability and livelihood of Artisans in general and women artisans in specific. It also involved effective advocacy and institutional support to promote the cultural arts and crafts through planned interventions and facilitation.
Exhibition was concluded with a media event and fashion show where handmade products of artisans were exhibited. Event was aimed to bring relevant stakeholders and local artisans together and create economic livelihood opportunities for the local artisans thus improving their quality of life.
Pakistan’s rich cultural heritage and hospitality has always been a great attraction for the foreigners; unfortunately homeland artisan’s lacks exposure and linkages with the national and International markets since majority of them even don’t have basic education. Hardly few artisans know how to use the power of ICT to reach international buyers.

Women entrepreneurs engaged in art and craft related activity cannot move freely for business purpose due to conservative social norms. Middlemen/traders, exporters, buyers, designers take advantage of such situations and exploit these artisans in term of buying products on extremely cheap prices.

In an attempt to save the dying crafts of Pakistan and to avoid the resulting lack of opportunities for the local artisans and craft makers, Calyx joined hands with Mohenjoz to create linkages among local artisans and the international buyers for the promotion of local arts and crafts and achieving sustainability and livelihood of Artisans in general and women artisans in specific.
The initiative aims to promote local culture and also to develop dying cottage industry comprising indigenous crafts of the various areas of Pakistan. This will create economic livelihood opportunities for the local artisans thus improving their quality of life.